One of the core tenants of creating an effective museum exhibit is to know your audience and, perhaps more importantly, to know the market within which your audience lives. It is estimated that over 64% of Americans watch NFL football and over 54% watch college football. In Oxford, MS that percentage must be closer to 100%. Perhaps this explains why The University of Mississippi [Art] Museum director, Robert Saarnio, wasted little time contacting Bloomingdale’s upon learning of their Fashion Touchdown auction, benefiting the NFL Foundation.   Continue reading →